Plibrico Company was long-overdue for a brand overhaul. After all, anyone who’s 100 years old needs alittle makeover now and again. A new corporate Web site ushered in the “new” Plibrico and launched an integrated marketing program. The site includes a user-friendly app that simplifies a complicated sales structure, and helps customers and prospects easily find their Plibrico contact. A password-protected PliPartner site opens up communications between Plibrico’s global contractor network through an interactive message board where they can share ideas.